May 102010


One thing I see more than any other is online marketers looking for website traffic secrets. A lot of them are looking for ways to drive more traffic to their sites using a shoe string budget. People seem to be afraid to spend money on the one thing that will get them success online and that is traffic to their sites.


First, show how you address their needs.

Online buyers don’t act like mall shoppers. In a shopping mall, you might discover a store you’ve never noticed before. You might decide you really are in the market for a new cat toy, a sweater for your daughter in college or even a gadget that does something you never imagined.

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Search Engine Marketing

The search engines are the most popular way for people to find what they are looking for on the internet. Billions of searches are done each day, and millions of visitors are sent to deserving websites. Anyone who has a website needs to take time to get recognized, listed, and ranked by the search engines. SEO takes time to master and to practice, but the result it an automated source of free and targeted website traffic.

So their first question is, “Will you solve my problem?” Then they want to categorize your offering. If they’re seeking help with career change, they want to know if you are a career coach, life coach, psychotherapist, career counselor or company recruiter. If they’re trying to get out of debt, they want to know if you’re an attorney, accountant or financial planner.

Part of problem solving is gaining access. So your prospective clients want to know if you work virtually or in person. They’ll want to know if you see clients individually or in groups.

Second, show that you work with people they can relate to.

When people consider hiring a professional, they want to believe that you won’t be surprised or shocked at anything they ask. They don’t want to stand out among your clients. One key area is related to wealth. A senior executive earning several hundred thousand dollars a year will be very different from a starving artist or a struggling new business owner. He will want to sense that you recognize where he’s coming from and know how to deal with people at his level.

Use a Blog/RSS

There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy you can be Published without charge. You can to republish this article in your website or blog. Please provide links Active.


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