Sep 152016

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Source by Michael M Ward

Jul 222010

I have a amazing find that you should take a look at today….

But first let me ask you a question…

Have you ever thought about how some people manage to obtain swarms of traffic to their sites at no cost?

You may have been told it’s all about ranking high on search engines such as Google and that in turn depends on acquiring backlinks.

Yeah, right! How’s the normal individual supposed to understand any of this?

Have you not actually wished someone would simplify all of this for you so that you just have a to click a couple of buttons?

Well today I wish to suggest a script to you which does just that.

Yes, it’s true you are able to simply install the script, paste in your website address and press some buttons. That’s all.

Oh, and there’s also two upgraded versions available so look out for the personalize version on your order page!

These provide you with substantial extra advantages:

You can add your own name and website link to the script and give it away or sell it. When folks set up the script on their own sites you then get additional backlinks for your site and also traffic. There is another benefit as well – your Affiliate ID is also kept in the script so you get commission on any sales from the upgraded scripts created when someone clicks on your links (including links within the scripts you gave away!)

This is a extremely viral system and once you start it the links, traffic and commissions grow almost on their own. (Actually via other people doing the actual work for you but you get the drift.)

I can highly recommend you get a copy of the script while it’s FREE.

I think you will be glad you did.

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Jun 182010


When you first begin investigating web hosting there are sure to be some terms that you will have never heard of previously. Below is a list of some of the terms that you might come across in your research into web hosting.


Applet You might have a small program called an applet on your webpage. These applets are typically written in Java script and are meant to perform a particular task. A movie or an audio stream are examples of an applet.


Audio Streaming Audio sent via the internet is referred to as audio streaming. The amount of bandwidth that is used by audio streaming means that you will have to think carefully before you choose a particular web host.


Chat Server The ability to create a chat room is known as a chat server. Not every web hosting services allows you to create this type of interactional space for your visitors.


Click through rate If you are thinking of using your website as a business you will find click through rate very important. An explanation of click through rate is the average number of people who will get to your site after they have clicked on an advertisement. If you use another website to place a banner ad and out of every 100 visitors, 5 people click the banner to get to your site, your click through rate would be 5%. It is better for your website to have the highest possible click through rate.


Control Panel A control panel will allow you to have some control over certain areas of your website. Almost every web hosting provider will offer you a control panel when you sign up with them, which is an application which will open up on your computer.


Data Transfer Data transfer is what is known as the amount of data that is transferred from your web host’s server directly to the computer of the visitor to your website.


Whenever you make your decision to enter the big, bad world of internet marketing, you should really have web hosting UK sorted out. Newbie’s can find, though, that the web hosting world can be rather confusing. An example of this could be coming across free web hosting or even dedicated servers on your travels.

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 Posted by at 6:26 am on June 18, 2010  Tagged with:
Aug 112009

Launching a new business but don’t know how to get maximum exposure online? Try internet video marketing! Sure, there are other ways to promote your business online but video marketing is one trend that is still on the rise. Why spend money to buy ads or hire ghostwriters to write marketing copy when you can do a video for your business and use it to market your products and services?

The Internet has certainly made it easier for visual learners to get the information they need with a click of the mouse. With this fact, it can be said that a video is a good way to reach your audience. Video marketing is relatively new but this doesn’t mean that only the experts have the right to use this marketing method. Below are some tips to ensure a successful internet video marketing campaign for your business.

First, you have to determine where you want your videos to be located. The Internet is full of places where you can put your videos in. For example, you can put your video in your website for more interactivity and to improve your site content. You can likewise post video clips in blogs and other online communities. And don’t forget to take advantage of popular video blogging sites like YouTube.

Knowing where to put your videos is essential since it aids you in determining its content. Of course, when you are creating a video marketing campaign, you have to be careful not to make it appear as a sales pitch for your products and services. As a general rule, your videos should make your visitors interested in visiting your site. You must also put in site appropriate content for your videos so that it won’t appear out of place.

For instance, sales and promotion-like videos should only be uploaded to your website. Other than this you can also include video testimonials from your clients. This is one way to assure that your site becomes more interesting to visit with the different media you have to offer.

In contrast, the videos that you post in blogs and online communities should be more of product updates and promos. They should not directly be focused on sales because that is the job of the videos on your website. These videos should merely direct your clients to your site by giving them the information that they need in an entertaining form.

Your audience should be considered from the conceptualization of your video marketing campaign to its implementation. You should know who your audiences are and the information they are looking for so that you can make a video that will catch their attention.

Upon considering these tips, all you have to do is to make your videos as engaging as possible and get them online fast. Of course, don’t forget that you may need the service of a video server to host your videos.

About the Author:
Aug 112009

Do you want to earn money? Bring people to your website, but you just don’t have the money to pay for those SEO secrets? Try these bum marketing tips and get on your way to making some money today. These tips are free and will cost you absolutely nothing to use.

It’s important that you have not just one or two articles up on sites, but several. Writing of articles to place on directories and highly important. The more articles you place up, the higher you can move up in the rankings. When you get high enough people will see your site more and head in to buy some of what you have to sell.

When submitting your articles, make sure you submit to the larger directories. Never stop going to those major directories and placing more articles. Search for your keywords by using yahoo, that way you can make sure you’re getting all the keywords that are used to pull up your product.

Study yahoo and research your keywords, you need to make sure that you are hitting all the keywords that will be used to look up your product. It may never fail that even missing one keyword could cost you many customers and sales.

Use phrases that are no lower than 1, 000 and up to 10, 000 for those optimized results. The lower the number, the more chance you will be on page one when a search is done, and that’s what you definitely want.

Include your keyword phrase in your title of your website. Try to make it something that is easy for people to remember though too. Your articles should be informative and possibly give some tips to people. That will have readers more interested and want to see your site.

When you are submitting and writing the articles you should use a pen name. Not only in case you don’t write well, but searches by your competitors will not reveal your niche if you use a pen name. Be persistent and never give up, that’s the most important thing you need to know.

Try avoiding using your real name when you submit an article, and don’t post your real name on the article either. This will avoid your competition from being able to search and find your niche and steal your ideas. Plus if you’re not a great writer, it can save you a bit of embarrassment. Finally, use these bum marketing tips today and get on your way to earning money.

About the Author:
Aug 052009

There are many ways for you to market a new business online. Aside from the traditional means of article marketing and advertising, you can also use internet video marketing to promote your products. Video marketing is the latest trend to hit online marketing.

The Internet has certainly made it easier for visual learners to get the information they need with a click of the mouse. With this fact, it can be said that a video is a good way to reach your audience. Video marketing is relatively new but this doesn’t mean that only the experts have the right to use this marketing method. Below are some tips to ensure a successful internet video marketing campaign for your business.

Just like the offline business principle, “Location, location, location”, you have to first know the places where to place your videos in. You have a choice to post your videos in your website, blogs, online communities, video blogging sites, or a combination of all these locations.

Knowing the location where you want your videos posted is important because it affects the kind of content you include with the video. Generally, your videos should build interest towards the products or services of your business. It should not merely be a sales pitch of these products and services or your prospective customer will click the stop button. It is also necessary that your content is appropriate to the location where you are posting your videos.

For instance, the videos found in your website should be more product or service oriented. These videos should tell your site visitors how effective the things you are offering are. Apart from this, you can also include video testimonials from your satisfied customers. Special promotions and updates can also be stated in video format.

The videos you post on online blogs should be more focused on news, updates, and promotions. These videos should entice your audience to visit your site for more details. The videos in video blogging sites should be more entertaining and less product-oriented. Don’t mislead your audience with a sales pitch because you won’t be referred that way.

From start to finish of creating a video marketing campaign, you have one important factor to consider and that is your audience. Know the demographics of your audience so you can attune the content your videos as well as select the places where to put your videos in.

With these tips, you are now ready to use internet video marketing for your new business. Make those videos interesting and see your profits rise.

About the Author:
Jul 202008
by Todd Schuyler

How do I build my Selfbank Mobile Marketing Downline Team with MLM GDI. That is the question I get often. How do I build my SelfBank Mobile online downline business. What’s my secret? Well the answer is simply free GDI or free global domains opportunity. Yes you can try GDI it for free for 7 days. Get GDI for free by clicking Try GDI for FREE for 7 days today and you will want to GDI to be your income for life.

After seven days the cost is only 10 dollars per month. GDI offers many tremendous features all part of this 10 dollars a month. You get your own domain with hosting. You get sitebuilder to professional design your website. 10 emails are inluded plus all kinds of other free advertising material to fully launch your online business.

Now back to the original question. How do I build my Selfbank Mobile business. Get if for free by clicking selfbank mobile free business opportunity First let me backtrack and say you need to be a Selfbank Mobile affiliate. It is completely free and you get a website to promote this unbelievable business opportunity for free. Plus you get all kinds of free training and materials to help your business grow.

Okay for the answer you all have been waiting for. Here is how I promote my SelfBank. Here is how I build my downline members. And boy is it growing. People are signing up on a daily basis. Sometimes several a day. Follow the technique I give you and you can earn money representing two different awesome companies.

I use GDI to build my SelfBank. You can use GDI to promote any online home business or a business that needs a website. All businesses need a professional website and GDI offers all kinds of extras that that can give a business the edge they need in website marketing. It is only $10.00 a month for a business. What a minimal investment. The other cool part is you can tell others how great this GDI is and you can earn income every month they use GDI.

Here is what I do. I signed up for GDI. I got an awesome available website domain name. It is I forward it to my SelfBank Mobile website which is top-notch. Now I tell everyone go to bank on your It is easy to remember. Business is booming! I got business cards and hand them out. GDI makes it easy to email my downline members. Again part of the 10 dollar package. You guys can do the very exact thing.

Please sign up for GDI and Selfbank Mobile using the links provided in this article. Start promoting and see your business grow. If you do not want to promote Selfbank and if you visited their site you will want too you can get GDI and promote any business you want. It’s your choice.

About the Author:
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