Psychological Hot Buttons That Make People Buy
You should know that your market is made up of people who crave to have certain wants fulfilled.
Keep in mind that people are always interested, first and foremost, in the things they desire and want. Knowing what those desires and wants are puts you in a position to…
Persuade Them Without Much Effort Or Resistance
In other words, if you want to sell more products and services, you must learn to target those wants. Here’s how it’s done.
The first thing you should know is that all people are… scared and skeptical. In a typical selling situation (be it in person, direct mail or the Internet), your prospect is desperately afraid of being bullied into buying.
Their skepticism runs deep. Surveys completed by actual buyers indicate that those buyers didn’t believe any of the claims made. Of course, they bought anyway. The point is consumers don’t want to lose money. Because they are…
Putting A Death Grip On Their Money
For this reason, you must make them feel comfortable. Like so…
Provide your real contact information. In other words, include your name, company name, snail mail address and phone number on your site. Stop hiding behind an email. Your prospects are afraid you don’t really exist. Give them proof that you are, in fact, for real and you’ll get more sales.
Next…
Consumers want great bargains. They want to find and take advantage of the best price… best value… etc.
Let Prospects Know They Could Miss Out If They Don’t Move Fast
To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.
Moving on…
Oh yeah, people in general want to prove they are better than others. They want people to look up to them and be in awe. It’s true. This feeling of superiority goes beyond mere vanity. For the most part, we are all insecure and want an elevated status in the eyes of others. Especially friends, family and co-workers.
Write your promotions with these wants and desires in mind. Always remember that prospects want to feel comfortable… they want great value… and… they need to feel like making this purchase from you will boost their status.
Making more profits from all your promotions will be easy.
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