Jun 182009

If you are looking to promote your services, or launch an exciting new product online, your best option is to turn to video marketing. Quickly being utilized by individuals, small businesses, and the major corporations, this is set to become the hottest marketing method for some time. With us all being well used to TV advertising, this medium is thought to be far more comfortable for people to take notice of, as opposed to pop-ups and banners. Particularly for the increasing number of so called “silver surfers”.

A strong, well made,professional looking video is likely to be your best option. Amateur attempts can be successful, but are best reserved for amazing events, or acts of human stupidity! Whether you are just a small team working together, or have brought in outside help, it is vital to be clear on how the project will proceed.

If you are not confident, there are companies and individuals for hire to help you. Whether it is assisting with the script, hiring the cast, getting a location or any of the other considerations that will be covered a little later in this piece. Before working with someone, spend a little time to research them and have a look at previous efforts. Are they what you are looking for?

If you didn’t believe in your product, you would probably not go to the trouble and expense of producing a video. However, understanding your product and understanding how to sell it effectively are different things. It is important to create a good story, and target it with relevance, to promote both the product, and ensure you get good quality backlinks from it.

Once the video has been shot, it is important to edit it for the web. Most successful promo videos are no longer than a minute, and widely accepted as a strong time to really hit the customers with your sell. Once all this technical work has been completed, it is time to get it out there and earning for you.

Whilst getting a striking video is important, it is only half the picture. Just as vital is placing it in the right arenas. However, with the popularity of social networking sites so prevalent at the moment, publishing here will ensure a good number of your demographic get to see it. If really successful, word of mouth will also carry it onto other media, such as television and the press.

Posting your video to the Facebook and YouTube generation of sites will prove a good move. With millions of hits a day, this is the simplest and most effective method. It could also be good to release segments of the video as it is composed, this will garner interest, and spread the word about its imminent launch. Manage expectations, and you will see a quick result.

Other sites are of course able to carry videos, such as Yahoo! Video and Google Video, and more besides. For a comprehensive list of providers, and traffic generating directories, it may be worth employing the assistance of a professional marketeer.

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  One Response to “Learn How To Use Effective Video Marketing For Promotion”

Comments (1)
  1. Alexis –

    You gave some great general ways for marketers to leverage web video marketing. From a distribution standpoint, one effective way to reach an audience – especially in a B2B context – is through email web video marketing campaigns. Products like Flimp (http://www.flimp.net) make it easy for marketers to create, distribute (either via email or through website integration) and track the effectiveness of eVideo content. Analyzing the performance of a web video marketing campaign is just as critical as creating engaging content and getting it to the right viewers.

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