How To Determine The Cardiac Rehabilitation Target Market
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If you are a health care professional wanting to determine the primary cardiac rehabilitation target market, then answer the following six questions.
Cardiac Rehabilitation Target Market 1 – They Are Mostly Middle-Aged Men.
The cardiac rehabilitation target market is primarily mid-life men. Men still have more heart disease than women, and middle age men are more likely to live to need cardiac rehabilitation than older men.
Cardiac Rehabilitation Target Market 2 – How Well Have They Taken Care Of Their Health?
Many men neglect their health throughout their lives unless a major health condition causes them to change. Many neglect getting regular health maintenance and exercising. They are also more inclined than women to be smokers and obese.
Cardiac Rehabilitation Target Market 3 – Work Habits
The men most likely to be the cardiac rehabilitation target market are workaholics, working 60 to 90 hours per week. In mid-life, many find their careers stalled. This leads to great stress and often to depression.
Cardiac Rehabilitation Target Market 4 – Adjustment To Middle-Age
Many of these men don’t adjust to mid-life as well as women do. They are caught off guard by mid-life changes in their bodies and lives. Their fading physical and sexual strength makes them feel inadequate and adds stress to their lives, making them prime candidates for heart disease.
Many participate in self-destructive behavior and refuse to talk about what they’re experiencing. As a result, mid-life men often suffer heart attacks and other forms of heart disease.
Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections
How family connected, the men are often influences how well they pull out of the depression and adopt a healthier way of life. Although some refuse to do it for themselves, many will do it for their loved ones.
Cardiac Rehabilitation Target Market 6- Willingness To Change
Those who live through a heart attack or heart surgery need cardiac rehabilitation. The mid-life men who are willing to change their ways make the best cardiac rehabilitation target market. The mid-life men who don’t get cardiac rehabilitation or don’t stay with the rehabilitation process, and fall back into their former destructive behavior, will generally die within five years.
These factors identify the cardiac rehabilitation target market as mid-life men, who are willing to change their ways in order to prolong their lives.
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