Google Authority & Backlinks do’s and don’ts

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backlinks

Hmmmm, this is a big concept and I need to emphasise it’s not an exact science. But here is what I know in my work at the Backlinks clinic:

Authority – simplified

The more authority your site has the better you will rank on Google. Authority means that searchers trust you and your information. The good news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are authoratitive sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your site will “pass on” authority to your site. Another great example is Wikipedia as the web pages here are largely added by by group of people as opposed to a single marketer.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative web pages link to your site then you inherit their apparent trust and in the eyes of Google you become more authoritative and hence the trust in your site by Google goes up.

How Google declares what is and isn’t authoritative is confidential for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the Internet needs is someone exploiting the methods that Google employs in its efforts to try and regulate probably the most important technological resource of this period in history.

How not to get Backlinks

And on this thought it’s worth my while stating some common sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as negative authorities. In no particular order of merit, the prime offenders are:

• Paid backlinks – hubs where people buy and sell backlinks
• Comment spam – entries that contain links on web sites that are just not related to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to register on Google’s radar, especially if it’s a recently registered domain.
• Backlinks from ill reputed web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but major press properties appear to get a lot of authority and I have definitely seen significant numbers of the same content over and over again on different portals with no penalties, I am still looking at this, only as a portion of of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future post….

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