Expert Bloggers Make More Money Than Reporters
There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report). Becoming an expert is crucial to make money online.
If you have ever taken an Internet marketing course or participated in a webinar specifically for novices, you have probably heard about the two different camps. Whenever the business model is based on content, and if you are blogging for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank, you need to set yourself as the expert.
Reporters write about the content of the experts and in many cases bloggers start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, increased conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, partnerships come easier, etc. experts in most cases simply earn more money and attract more attention.
Many Bloggers Simply Report
The thing with expertise is that it needs – knowledge. No person becomes an expert without doing things and learning. Bloggers usually start out with little expertise and as a result begin their blogging journey by writing about everything going on in their topic (reporting) and by interviewing and talking about other experts (reporting again).
There’s nothing wrong with reporting of course and for many bloggers it’s a necessity in the beginning until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts – there are far more reporters than experts, hence reporters often struggle to gain publicity and when they do, they often just help the reputation of the expert they are reporting on.
Don’t Replicate Your Mentor
If you have ever spent some time researching products about the Work from Home niche you will notice a pattern. Many people first study affiliate marketing from a mentor (for lack of a better term). The expert teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to mmake money online you have to teach others how to make money blogging.
The end result of this process is a huge army of amateur writers attempting to duplicate what their mentor does in the same industry – the affiliate marketing niche – not realizing that without expert status based on proven record and all the benefits that come with it, it’s next to an uphill battle to succeed.
Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to build an contact list of 1,000 people. Now I have no issues with that, I think it’s fine to show beginners and leverage whatever experience you have, the difficulty is that aspiring bloggers gravitate to the same niche – affiliate marketing – and rarely can be differentiated.
How many bloggers out there do you know of that all say they teach the same things – email marketing, SEO, pay per click, Internet marketing, and all the sub-niches that fall under the heading of Internet marketing. It’s a competitive industry, yet when you see your mentors and other mentors making money teaching others how to work from home (and let’s face it – making money from home as a subject is one of the most compelling) – your first inclination is to follow in their footsteps.
If the key is to identify yourself as a mentor and you haven’t spent the last 5-10 years making money, I suggest you look for another niche to establish expertise in.
Give it time and stick with what you do to learn and then translate that training into training for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.
Tired of being a reporter? Set yourself as an expert whileearning money through article marketing at Bruce’s Making Money Online Resources Blog. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
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