Creating or setting affiliate landmines
Mike Paetzold back again for day 2 of my visit as part of The Old Bald Guy’s Blog Tour. Yesterday we discussed the tools you need for affiliate marketing. Today we will discuss setting up affiliate systems.
Affiliate systems allow you to presell products.while building your list and setting what I call affiliate landmines. Quite often the vendor has some of these ready for you or you can create your own.
These can be rebrandable pdf’s that provide good information that you can use as gifts or as bait for your list building. I prefer the latter although I will give those away but only to those that are on my list already. You can see a sample below that I created for my affiliates so they can rebrand this report and give it away to presell one of my products. If you want you can just grab the report 10 Shocking Facts About Membership Sites .
Why this works so well
If you take the time to set up the 3 page website (you can see more details in my series on Tony Tezak Says..) and create a short follow up series you stand a much better chance of making commissions than the person that sends traffic directly to the affiliate page. Create a series of emails and automate it through your autoresponder and send them there more than once.
Even better if the person who got the report gives the report away to someone else (if the report has quality information they often will) and they click the links in the book you still in line to get paid as they are your affiliate links.
Finally, if they do not like that particular product you can STILL recommend other products of that type simply because by signing up to grab your free report they have already told you that they are interested in that topic.
A quick tip
When you send people to a page through your email either set up a simple redirect or if it is a product that you are going to promote long term then buy a domain that is similar and redirect that.
For example this week I am personally promoting a launch of a site called Sell Your Site For More. Now when I signed up as an affiliate I got a link that looks like this http://mpaet3.sellursite.hop.clickbank.net/.
Now that does not look good in an email. If I am doing a blog post and hyperlink it no problem but it is ugly in an email. This is a product that I really like so I will be promoting it long term. I went out and bought a domain and redirected it to my affiliate link.
Now instead of using that ugly affiliate link I use this in my email http://SellYourSite4More.com. Which link do you think people are more likely to use?
If it was a product I did not intend to promote long term I would just create a php redirect on my own domain. This is where having your own hosting can help you. Upload it to my host and use a url that looks like this – http://mikepaetzold.com/likes/productname.
Both of these will increase your click through rate but if you are going to promote a product long term the domain redirect is best and at less than $10 for the domain it is a cheap investment.
That is all today and tomorrow we will discuss using blogs for affiliate marketing.
About the author
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Mike Paetzold has been online since 2000 and runs numerous blogs. Currently you can find out what he is up to at Mike Paetzold Recommends.
You can also find out and keep current with WordPress at his blog WordPress Made Easy. |
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Tagged with: Affiliate Marketing • Autoresponder • Bald Guy • Better Chance • Blog • commissions • Email • gifts • Launch • Paetzold • Redirect • Shocking Facts • Tony Tezak • traffic
Filed under: Affiliate Marketing • Guest
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Great post, Mike – setting up mini affiliate sites for ongoing promotions is very powerful, especially if the offer pays residual commissions. That way you get ongoing signups, and ongoing commissions both from the new signups and the residuals from your earlier signups.
Your right, when promoting long term and/or higher ticket products, you really should be doing a lot more marketing, like building separate blogs or sites to promote it. The idea of buying domain names for it is a great example!
Mike, Good blog article! Interest perspective on blog traffic.
Great tip of buying a domain in stead of using a general format redirect for links you intend to promote long term.