Conversational Hypnosis Is A Powerful Sales Weapon

You may know about many proven sales techniques used by successful salesman. But have you heard of conversational hypnosis? Do you know how this interesting sales technique can be used to increase sales?

Conversational hypnosis, otherwise known as covert hypnosis, is a communication style. You may already be using conversational hypnosis without even realizing it. While it comes naturally to some people, others intentionally learn and practice the style of communication to benefit a specific purpose. This is true of successful sales executives. Sales executives use covert hypnosis as a means of relating a clear message that engages their client and gains their cooperation and agreement.

Developing somewhat of a relationship with the client is pertinent when using conversational hypnosis. A salesperson can begin the relationship by initiating a conversation that is sure to create a connection with the client. The salesperson chooses something that he obviously has in common with the client, or something that is universal. Once the client can identify with you, move on to using persuasive words and body language that can influence the client’s actions.

Conversational hypnosis doesn’t rely on words alone. Body language and movement play a part in the conversation as well. Perhaps the person you’re speaking with has not noticed the beautiful vase of flowers on the table next to you. But if you glance over at the flowers, most likely the other person will notice, and will also look at the flowers. Without saying a word, you have caused them to notice the flowers. This use of subtle body language is very effective in influencing people to take a specific action, without ever actually asking them to do so.

Another approach, which is more verbal and direct, is to tell someone not to do something or think of something. As you may know, this automatically makes you do or think of what was spoken of. This approach is often referred to as reverse psychology. You may have heard parents talk about using reverse psychology to get their children to do what they want them to do, but reverse psychology is an important factor in conversational hypnosis. Reverse psychology can be effective because when a particular phrase is used, the mind has to process the phrase by using some point of reference.

A salesperson may choose to simply plant a thought directly in the mind of the customer, by making an outright positive statement about his product: “Your floor would really shine with just one fast and easy application of this superior wax.” The customer begins to consider what the salesman has said and begins to think favorably about the product. The customer has been influenced by the salesman’s words and is now leaning toward purchasing the wax that could easily provide him with a shiny floor.

Can you think of times when you’ve been susceptible to conversational hypnosis? Perhaps your son or daughter has unknowingly used conversational hypnosis techniques to persuade you to buy them a new video game, or new clothes. At other times you may have been susceptible to conversational hypnosis methods used by TV advertising, ads on the internet, or when speaking to telemarketers on the phone.

One thing that can’t be overlooked about conversational hypnosis is the role it plays in the increase of sales. Many sales executives have proven it is an effective method for convincing customers to see things from the salesman perspective, rather than their initial perspective. Once the technique is mastered so it is undetectable to the customer, conversational hypnosis will help you seal more sales for you and your company.

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