My Affiliate Marketing Guide

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I make my share of long drives. Every time I set out, I continue a long-running experiments: My car’s trip computer displays mileage and range information in real time. Small changes in speed have a very large effect; adding even a few miles per hour to my speed decreases my miles per gallon by up to four. Slowing down increases my mileage to a point, below which it starts dropping again. Heavy-footed use of the gas pedal really impacts my range. Leaving the freeway for even a little in-town driving? My mileage plummets. Overall, I average over 32MPG—not too shabby for a 260-horsepower V6.

I notice other things as well. Rolling off the gas as I crest a rise followed by rolling back on as slowly as possible as I reach the bottom and start up the next hill gives me the greatest overall efficiency. Oregon and parts of Washington have lower speed limits, which helps allow one tank of gas to last the entire 460-mile distance from Ashland, Oregon to Seattle, Washington.

What does any of this have to do with your Moxxor business?!This has what to do with your Moxxor business?

Pacing, consistency, and subtlety are the keys to getting great gas mileage. The same is true for getting the most out of your Moxxor business.

Pacing: My normal cruising speed is about 65-70 miles per hour (portions of Washington have the higher speed limit). Speeds of about 55-60 increase mileage but also make the trip take longer. Speeds below 55 tend to reduce my mileage. Speeds much above 70 also reduce my mileage.

Same with your Moxxor business. Getting fast results requires a greater outlay of your resources. Slowing down reduces your income, which means you may have to live off your investment that much longer. Finding the right balance of speed and caution will give your Moxxor business the greatest chance of success. Should you advertise weekly or monthly? How often should you contact your prospects and associates? Should you invest more in new people or your existing organization? What combination of marketing and management methods will give you the most mileage for your limited resources?

Consistent freeway driving is much more efficient than stop-and-go city driving. I sometimes leave the interstate for 5 miles or even less to have lunch. Each mile I drive in town costs me several miles of freeway range. Stop at a traffic light and you’ll expend copious amounts of fuel getting back up to speed. Stop promoting your Moxxor business and you’ll burn through a lot of resources getting it started back up again. Remember the old mantra “out of sight, out of mind?”

Never market, promote, or manage your Moxxor business unless you’re committed for the long haul. You may not like the drudgery or the expense and that that’s natural. Trust me when I say that the cost of stop-and-go marketing will be far, far higher in terms of both actual cost and lost effectiveness.

Don’t forget subtlety. Sudden acceleration burns a lot of gas. It also tends to rattle your passengers. Gradual speed changes aren’t nearly as sexy (especially when you’ve got a purring V6 begging for more), but they require far less fuel and don’t jar the contents. Students at my marketing training sessions are always coming up with all kinds of suggestions for seasonal marketing campaigns and logo modifications for all the major holidays. Each such change entails costs for a graphic designer, printer, Web master, and more. It also dilutes your message and confuses the people you’re counting on to do business with you.

How about subtle changes that leave the original logo/theme/etc. intact and add a tiny touch? That little dab will give you the seasonal flair you seek while not disturbing your mail message. Limiting yourself to small, gradual changes is also a lot less costly. Remember, the aim of marketing is not to look fancy or to showcase your artistic talents and whimsy. Your single goal with your marketing is ultimately to increase your profits- something that’s rather hard to do if you’re not always seeking to extract the most mileage from your efforts.

Market your Moxxor business as if you were driving a car down the freeway trying to extract every last inch of distance from your limited (and increasingly costly) fuel supply and you will go far—literally.

Anthony Hernandez

Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit the MOXXOR WORKS Web page to learn more about the MOXXOR WORKS Team and our home-based opportunity.

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