Does your company has it’s own website? If not, then it should have been there yesterday! Customers are extremely technically savvy nowadays and most prefer to find vendors online. If you do not have a company website then you are leaving a big share of your profits on the table.
Website Promotion is the next obvious step to tell everyone that you have an online presence. When people are searching the Internet, they should be able to see your website and visit to learn about your products and services.
More on Website Promotion:
When people are searching online to find the products or services they are interested in, most will visit their favorite search engines like Google or Yahoo and type their keywords (or search terms). The search engine then lists various websites that match the search term. Getting your website in that list is primarily considered as website promotion although there are many other methods. Essentially, it is a way to attract more traffic or visitors to your website.
Search Engine Optimization is often the first thing any website owner will do in order to promote his/her website. It is the also the most difficult and time consuming task because a ton of research needs to be done to find out the exact keywords that your target audience uses to find your website in the search engines.
Things To Avoid
No matter what other people say, stuffing your website with a number of keywords spells disaster. The search engines are smart and use sophisticated algorithms to figure our whether they keywords your website contains are relevant and match the content on your web page before presenting it their visitors. If the search engines find a website spamming, they will be permanently taken out of their database and never shown to visitors again.
Putting all your keywords on each page of your website will most likely get your website out of the search engine databases. It is recommended to have 2 or 3 keywords per web page with a density (repetition) of about 2% throughout the content. Built separate pages of each keyword or key phrase and link them all together using a sitemap for optimal results.
A key point to remember is having unique or specific keywords. For example, if you are marketing credit cards, there are thousands of other websites with the same keyword. A little research can help you find specific keywords such as ‘credit card alabama’ or ‘how to get a credit card’ or ‘credit card reviews’ to get optimum search engine rankings.
Though SEO or search engine optimization is the most common way to website promotion, it is highly advice to add other methods to attract more targeted visitors to your website. This include banners, pay per click, video marketing, article publishing and so on. By combining various website promotion methods, you can achieve top rankings in the search engines too.
Though it appears formidable at first, it is fairly easy to promote your website. The more you promote the more reach you will have. More people can find you online and visit your website. A percentage of those visitors will likely end up buying your products or services. So, it is obvious that you cannot afford to skip website promotion.