A Easy Explanation Of Buyer Keyword Research
We do keyword research to get traffic and to make money. We do search engine optimization to increase your page rank and to insure that we keep making money online. Let’s have a quick look at that, because it’s actually quite easy to do if you know where to start.
Step 1: Get into the mind of your buyer You can start by thinking about the overall intent and motivation of your potential buyer. Can you think about what questions they are asking? What are they trying to do? You should use all these questions and start doing some keyword research.
Remember that you get 2 types of buyers. The first is a more analytical thinker and tends to ask many how and what questions. How to make money online? What is the fastest way to make money? What is the safest way to start an online business? How do I get traffic?
Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results: best selling money ebook, most successful online business, internet marketing for dummies.
Think like your potential buyer Of course a person doesn’t need to be interested in business to see the benefits of making money. If you can show them a luxurious lifestyle when they buy your ebook and implement it, then success will come. Nearly all people like making easy money, not all people want to start a business. Knowing where your prospect is in the so-called buyers’ cycle is also important.
Step 2: Now start thinking a little wider You can use a keyword analysing tool like Wordtracker Keyword Universe. You could use the keywords from step 1 and get more options by using the thesaurus option. Get some wider and broader terms around ‘make money online’. Make sure that the new keyword phrases comply with the theme of your website, something in the line of ‘get rich quick’, start a home business’ and ‘work from home’. Just remember to include the buyer keywords, because quality keywords are worth more than many crappy keywords.
Step 3: Prioritize for conversion Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting traffic into sales. These are the terms you will not only want to optimize your pages for, but terms that you will want to be present in your content. If you want even better results, then you will also want to use these keywords in your anchor text. You will eventually make money because someone asked and you had their answers.
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Tagged with: Affiliate Marketing • internet marketing • seo • Traffic Generation • website promotion
Filed under: Affiliate Marketing
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